Chaitali Bhatia

AlmaBetter Innovarsity

A marketing professional with expertise in streamlining and scaling marketing teams, planning and implementing innovative marketing strategies based on the budget and needs of the organisation.



I have a knack for understanding consumer psyche to deliver impactful messaging via relatable and value-based stories with strong emotional connect that help create a strong brand identity.



I have 13+ years of experience across startups, mid and large sized organisations across Fintech, Travel, Fashion and Consulting industries:



My marketing expertise lies in the following areas:

- Overall Brand Strategy and positioning - Online via PR, Social media, as well as Offline branding via events, OTT

- Consistent and Compelling Content Strategy via Storytelling and content for Website, SEO

- New product launch: Integrated Go-to-Market Strategy and Execution, Product Marketing, User Experience

- Monetisation: Adoption and Retention Campaigns

- Cost Optimisation and Agency Management

Education

Postgraduate

2016-2017

Master of Business Administration

Indian School of Business

Professional expert

2008-Present

Undergraduate

2005-2008

Bachelor of Arts

Shri Ram College of Commerce

Experience

VP Marketing

AlmaBetter

2023-Present

Director - Marketing

Ezetap by Razorpay

2020-2022

Senior Manager, Marketing

Ezetap

2017-2020

Co-Founder and COO

GypsyShack.com

2013-2016

Executive, Risk Consulting

KPMG

2011-2013

Business Manager

Redstone Creations

2009-2010

Associate Analyst, Global Research Services

Watson Wyatt Worldwide

2008-2009