A marketing professional with expertise in streamlining and scaling marketing teams, planning and implementing innovative marketing strategies based on the budget and needs of the organisation.
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I have a knack for understanding consumer psyche to deliver impactful messaging via relatable and value-based stories with strong emotional connect that help create a strong brand identity.
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I have 13+ years of experience across startups, mid and large sized organisations across Fintech, Travel, Fashion and Consulting industries:
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My marketing expertise lies in the following areas:
- Overall Brand Strategy and positioning - Online via PR, Social media, as well as Offline branding via events, OTT
- Consistent and Compelling Content Strategy via Storytelling and content for Website, SEO
- New product launch: Integrated Go-to-Market Strategy and Execution, Product Marketing, User Experience
- Monetisation: Adoption and Retention Campaigns
- Cost Optimisation and Agency Management
Postgraduate
2016-2017
Master of Business Administration
Indian School of Business
Professional expert
2008-Present
Undergraduate
2005-2008
Bachelor of Arts
Shri Ram College of Commerce
VP Marketing
AlmaBetter
2023-Present
Director - Marketing
Ezetap by Razorpay
2020-2022
Senior Manager, Marketing
Ezetap
2017-2020
Co-Founder and COO
GypsyShack.com
2013-2016
Executive, Risk Consulting
KPMG
2011-2013
Business Manager
Redstone Creations
2009-2010
Associate Analyst, Global Research Services
Watson Wyatt Worldwide
2008-2009