About
The degree teaches students comprehensive and specialised subjects in entrepreneurial leadership and management for various business situations; it develops skills in critical thinking and strategic planning for changing and fast-paced environments, including financial and operational analysis; and it develops competences in leadership, including autonomous decision-making, and communication with employees, stakeholders, and other members of a business. These generalized MBA insights are firmly rooted in a curriculum focused on innovation, social entrepreneurship, finance, and technology.
How students have found success through Woolf
Course Structure
About
This module will approach leadership by identifying practices that researchers and practitioners have shown to be the most effective. Through these processes, students will gain a broad range of skills. This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competencies, focusing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance. The module provides students with concepts to support them across their careers as they continue to develop effective delegation, management strategy, and engagement with people inside of an organisation.
Specific topics covered include managing a diverse workforce; self-leadership; perception pitfalls; decision making; conflict resolution; emotional intelligence; improving performance; team structure.
Teachers
Intended learning outcomes
- Strategies for improving general strategy and techniques of managing people to produce outcomes more significant than isolated improvements to employee performance.
- Analyse and assess theories of management and concepts of delegation and performance tracking.
- Select topics for the advanced management of human resources
- Specialised knowledge of key strategies for effective delegation.
- Critical knowledge of business leadership strategy.
- Autonomously gather material and organise it into a coherent, comprehensive presentation.
- Communicate an in-depth domain-specific knowledge and understanding of business leadership and strategy.
- Creatively apply the theories learned in the module to develop critical and original solutions for the challenges of business leadership and strategy including: Assessing the resources of a team to show how those resources could be used to achieve business outcomes; assessing the performance of a team to show whether they are on track to meet business goals.
- Employ the standard modern conventions for the presentation of scholarly work and scholarly referencing.
- Efficiently manage interdisciplinary issues that arise when assessing human resources and delegating effectively to achieve business goals.
- Identifying research problems and solutions related to business leadership and strategy
- Apply a professional and scholarly approach to research problems pertaining to the effective use of team resources and delegation of personnel.
- Solve problems and be prepared to take leadership decisions related to business leadership and strategy.
- Demonstrate self-direction in research and originality in solutions for management and leadership problems.
- Create critical and contextualised understandings and discussions of key issues related to leadership and management.
About
In this module students will deepen and extend their ability to create and maintain high-quality relationships with people who come from a wide range of backgrounds and possess different points of view in order to create and execute processes that produce successful outcomes and results.
This module teaches business managers and leaders to reflect critically on concepts from the behavioural sciences that can be applied to a fast changing business environment to improve their abilities to lead and manage in organisations.
Behavioural frameworks for individuals, teams, and organisations are evaluated critically and discussed in the context of real-world cases. tutorial groups provide practice in problem-based teamwork, communicating in specialist and non-specialist registers, and in applying the frameworks in practice.
Teachers
Intended learning outcomes
- Critical knowledge of how high-quality business relationships can produce successful outcomes and results.
- Key strategies for using business relationships to generate successful business outcomes.
- Diverse scholarly views on business relationships and their role in successful business outcomes.
- Select topics in behavioural frameworks for individuals, teams, and organisations for the advanced management of business relationships.
- The relevance of relationship theories for business applications in the domain of business relationships.
- Apply an in-depth domain-specific knowledge and understanding to business relationships, using concepts learned in the course (such as concepts from the behavioural sciences) for the cultivation of high-quality business relationships.
- Employ the standard modern conventions for the presentation of scholarly work and scholarly referencing in discussions of business relationships.
- Autonomously gather material and organise it into a coherent, comprehensive presentation on the role of high-quality relationships in successful business outcomes.
- Creatively apply the theories learned in the module to develop critical and original solutions for case studies of business relationships.
- Demonstrate self-direction and originality in solutions developed for managing high-quality business relationships.
- Create synthetic contextualised discussions of key issues related to business relationships.
- Efficiently manage interdisciplinary issues that arise in developing relations with people who come from a wide range of backgrounds.
- Act autonomously in identifying research problems and solutions related to business relationships.
- Apply a professional and scholarly approach to research problems pertaining to the cultivation of business relationships in order to create results.
- Solve problems and be prepared to take leadership decisions related to business relationships, both on a personal level, and relationships between companies.
About
In this module students will gain the capacity to understand how firms work in a global context, incorporating a broad, future-oriented, systems-based approach that incorporates data, information and insights from diverse perspectives and sources. This module is designed to convey the key concepts of strategic thinking and how they fit into the larger context of management strategy and decisions. Students will be presented with both the practical “how” and the fundamental “why” in the light of contributions from behavioural science, economics, and statistics.
Teachers



Intended learning outcomes
- Key strategies for applying integrative and strategic thinking to business.
- Diverse scholarly views on the role of strategic thinking as a core competency developed by managers.
- The relevance of theories of strategy implementation for business applications
- Select topics for the advanced management of future-oriented, systems-based strategic planning.
- Critical knowledge of the role of strategic thinking in scenario planning.
- Apply an in-depth domain-specific knowledge and understanding to integrative and strategic thinking in business.
- Creatively apply the theories learned in the module to develop critical and original solutions for the challenges of integrative and strategic thinking in business by engaging in scenario planning.
- Employ the standard modern conventions for the presentation of scholarly work and scholarly referencing.
- Autonomously gather material and organise it into a coherent, comprehensive presentation of a strategic plan with implementation strategy.
- Efficiently manage interdisciplinary issues that arise when assessing the implementation of a strategic plan.
- Demonstrate self-direction in research and originality in solutions developed.
- Create synthetic contextualised discussions of key business issues related to integrative and strategic thinking.
- Act autonomously in identifying research problems and solutions related to a broad, future-oriented, systems-based strategic plan.
- Solve problems and be prepared to take leadership decisions related to integrative and strategic thinking in business
- Apply a professional and scholarly approach to research problems of developing strategies for a global context.
About
The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.
This module addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this module helps to develop the student's understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and develop skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
Teachers
Intended learning outcomes
- The role of channels, channel partners, and other intermediaries in delivering products, services, and information to customers.
- Factors determining selection of which businesses and segments to compete in.
- Strategic issues facing today's managers in a dynamic competitive environment.
- Make and defend marketing decisions in the context of real-world problem situations with incomplete information.
- Allocate resources across businesses, segments, and elements of the marketing mix.
- Formulate and implement marketing strategies for brands and businesses.
- Make cross-functional connections between marketing and other business areas.
- Apply marketing concepts to real-life marketing situations.
- Assess market potential.
- Classify and analyse customer segments, to develop effective marketing strategy.
- Critically analyse the tasks of marketing and examine the major functions that comprise the marketing task in organisations.
About
In this module students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making.
This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, and sampling.
Teachers
Intended learning outcomes
- Diverse scholarly views on evidence-based decision-making in a business context.
- The relevance of theories for business applications in the domain of evidence-based decision-making.
- Select topics for the advanced management of data- driven insights into customer behaviour.
- Key theoretical topics pertaining to evidence-based decision-making such as decision trees, hypothesis testing, multiple regression, and sampling.
- The foundations of probability and statistics to the extent required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty.
- Autonomously gather evidence and organise it into a coherent, comprehensive presentation advocating an evidence-based decision.
- Creatively apply the theories learned in the module to develop critical and original solutions for the challenges of evidence-based decision-making in a business context.
- Employ the standard modern conventions for the presentation of scholarly work and scholarly referencing.
- Apply an in-depth domain-specific knowledge and understanding to evidence-based decision-making in a business context.
- Demonstrate self-direction in gathering and using evidence and data for decision-making.
- Create synthetic contextualised discussions of key issues related to evidence-based decision-making.
- Solve problems and be prepared to take leadership decisions related to evidence-based decision-making in a business context.
- Apply a professional and scholarly approach to data and evidence as factors in decision-making.
- Efficiently manage interdisciplinary and diverse kinds of evidence that inform decision-making.
- Act autonomously in identifying research problems and solutions related to evidence-based decision-making in a business context.
About
In this module, students will develop specialised and multidisciplinary capacities to generate creative solutions and alternatives to existing business issues by refining their ability to lead processes that stimulate and manage creativity in a business.
Students will reflect critically on templates and methods for designing, implementing, and assessing processes that introduce creativity to real work situations. The module will engage with both the theoretical frameworks and practical methods or tools for cultivating practices of creativity in response to real business challenges.
Ultimately, the module cultivates skills for autonomous managers to lead creative projects, people, and ventures, and to oversee the processes that keep them on track.
Teachers
Intended learning outcomes
- Topics and theories for the advanced management of business creativity and innovation.
- Diverse scholarly views on the role of creativity and innovation in a business, and the methods of cultivating it -including diversity of personnel, and the role of co-creation in innovation.
- Theories of innovation for real business applications.
- Key strategies, including templates, that foster creativity, and innovation in business.
- Critical knowledge of business creativity and innovation.
- Autonomously gather material and organise it into a coherent, comprehensive presentation on the role of innovation in business and key strategies for cultivating it.
- Creatively apply the theories learned in the module to develop critical and original solutions for the challenges of business creativity and innovation.
- Employ the standard modern conventions in presentations of scholarly work and scholarly referencing in discussions of business innovation.
- Apply in-depth domain-specific knowledge and understanding to business creativity and innovation.
- Create synthetic contextualised discussions of key issues related to creativity and innovation in the workplace.
- Solve problems and be prepared to take leadership decisions related to business creativity and innovation.
- Act autonomously in identifying research problems and solutions related to business creativity and innovation.
- Efficiently manage interdisciplinary aspects of assessing templates and plans for cultivating creativity and innovation.
- Apply a professional and scholarly approach to research problems pertaining to creativity and innovation.
- Demonstrate self-direction in research and originality in solutions developed.
About
This course equips students with a foundational yet comprehensive understanding of the sales process, focusing on the interplay between psychology, systems, and storytelling in achieving high-conversion sales. Students will explore each step of the sales journey—from identifying prospects and building rapport, to delivering persuasive pitches and closing deals with confidence. Through experiential activities, case studies, and role-plays, the module develops both the mindset and the practical skills required to thrive as a sales professional in dynamic business environments. Students will leave the course prepared to apply ethical and effective sales strategies to real-world situations, ensuring lasting customer relationships and business success.
Teachers


Intended learning outcomes
- Acquire in-depth understanding of buyer psychology and how it influences purchasing decisions.
- Critically assess the role and impact of storytelling in building trust and driving high-conversion sales outcomes.
- Develop knowledge of frameworks and processes for each stage of the sales cycle, including prospecting, pitching, handling objections, and closing.
- Employ negotiation tactics and closing techniques to convert prospects into loyal customers.
- Create and deliver persuasive sales presentations using storytelling and evidence-based methods.
- Autonomously identify and qualify leads using structured prospecting techniques.
- Develop effective sales strategies by integrating psychological principles and proven sales systems.
- Demonstrate professional communication and negotiation skills throughout the sales process, from prospecting to closing.
- Solve complex sales challenges and make informed decisions to achieve and exceed sales targets.
About
This course provides hands-on experience with real-world AI tools and technologies that are transforming marketing and business practices. Students will learn to automate workflows, personalize marketing campaigns, and harness data for smarter, faster decision-making. Through applied projects and case studies, the course cultivates both technical and strategic skills essential for leveraging AI in today’s competitive landscape. Graduates will be equipped to select, implement, and manage AI solutions that drive efficiency, innovation, and measurable business results.
Teachers


Intended learning outcomes
- Approaches for using AI to deliver personalized marketing experiences and improve decision-making.
- Methods for leveraging AI to automate repetitive tasks and enhance workflow efficiency.
- Key concepts and frameworks underlying artificial intelligence applications in marketing and business.
- Autonomously identify and integrate appropriate AI tools to streamline business and marketing operations.
- Communicate findings and strategic recommendations based on AI-driven analytics for improved business outcomes.
- Analyze customer data to segment audiences and tailor campaigns using AI-powered personalization.
- Design and implement AI-driven solutions to automate marketing and business workflows.
- Evaluate and apply AI tools to personalize campaigns and optimize customer engagement.
- Make data-driven business decisions using insights derived from AI-powered analytics.
About
This course guides students from startup idea generation to the successful launch of an AI-powered Minimum Viable Product (MVP). Emphasizing lean startup principles and practical use of no-code tools, students will learn to rapidly prototype, test, and validate business ideas with minimal resources. Through experiential projects and user feedback analysis, participants will develop the skills to build effective MVPs, iterate based on real-world insights, and increase their chances of startup success in a fast-evolving entrepreneurial landscape.
Teachers
Intended learning outcomes
- Techniques for collecting and interpreting user feedback to guide product development.
- Principles of the lean startup approach, including ideation, validation, and iterative development.
- Fundamentals of building MVPs with AI integration and the advantages of using no-code platforms.
- Autonomously design and launch MVPs by leveraging no-code and AI-driven tools.
- Analyze usage data and feedback to refine and optimize the MVP for market fit.
- Test product hypotheses through rapid prototyping and real-world user engagement.
- Develop and validate Minimum Viable Products (MVPs) for startups using AI and lean startup methodologies.
- Make informed decisions by analyzing user feedback and data to refine AI-powered MVPs.
- Apply no-code tools to rapidly prototype, test, and iterate on product ideas.
About
This course trains students to evaluate startups from a venture capitalist’s perspective, mastering frameworks for assessing traction, team strength, market opportunity, and risk. Through case studies, simulations, and real-world examples, students develop the analytical and practical skills needed to conduct thorough due diligence and make sound investment recommendations. Graduates will be equipped to think like an investor, systematically analyze startups, and contribute to funding decisions in the entrepreneurial ecosystem.
Teachers
Intended learning outcomes
- Methods for identifying and mitigating risks associated with early-stage ventures.
- Stages and processes involved in startup due diligence, from initial screening to deep-dive analysis.
- Key criteria and metrics used by venture capitalists to evaluate startups, including traction, team, market size, and competitive landscape.
- Autonomously collect and analyze data on startup performance, team, and market context.
- Use established frameworks to assess startup viability and investment potential.
- Communicate clear, structured due diligence findings and investment rationales to stakeholders.
- Apply investor frameworks to systematically evaluate startup opportunities and risks.
- Conduct comprehensive due diligence by assessing traction, team dynamics, market potential, and business models.
- Make informed investment recommendations grounded in evidence-based analysis.
About
This course equips students with the essential knowledge and skills to become effective angel investors in the global marketplace. Students will master the fundamentals of early-stage investing, develop a personal investment philosophy, and learn to navigate differences in startup ecosystems and regulatory environments across major markets. Through analysis, simulations, and case studies, participants will cultivate the ability to evaluate opportunities, manage risks, and make culturally informed investment decisions in an increasingly interconnected entrepreneurial world.
Teachers
Intended learning outcomes
- Regulatory and legal considerations relevant to angel investments in major global markets.
- Differences in startup ecosystems worldwide and the role of culture in entrepreneurial and investment dynamics.
- Foundational concepts of angel investing, including deal sourcing, evaluation, and portfolio management.
- Develop and articulate a personal investment philosophy, criteria, and thesis.
- Communicate and justify investment decisions based on regulatory analysis and cross-cultural awareness.
- Autonomously research and compare startup investment opportunities in various international contexts.
- Apply core principles of angel investing to identify and evaluate early-stage investment opportunities.
- Assess regulatory frameworks across different markets to inform personal investment strategy and thesis development.
- Analyze global startup ecosystems and understand cultural factors influencing investment decisions.
About
This course explores the psychological and relational aspects that underpin effective angel investing. Students will develop self-awareness and resilience, master the art of building and leveraging networks in angel communities, and learn to identify and counteract cognitive biases that impact investment decisions. Emphasizing both theory and practical application, the course empowers participants to establish meaningful mentor-investor relationships, foster collaborative environments, and enhance their long-term success in the world of early-stage investing.
Teachers
Intended learning outcomes
- Psychological foundations and traits that drive success in angel investing, including resilience, patience, and risk tolerance.
- Types of cognitive biases that influence investment decisions and proven strategies to overcome them.
- The dynamics of network effects, collaboration, and relationship-building in angel investment ecosystems.
- Critically evaluate personal and group decision-making processes to identify and address psychological pitfalls.
- Apply systematic methods to foster mentor-investor relationships and facilitate knowledge exchange.
- Autonomously build and expand a strong network of investors, mentors, and startup founders.
- Recognize, analyze, and mitigate cognitive biases in investment decisions and mentor-investor interactions.
- Develop and leverage effective relationship-building and networking strategies within angel investment communities.
- Cultivate key psychological traits and mindsets essential for success in angel investing.
About
This course prepares students to effectively navigate and evaluate startup ecosystems around the world, mastering both traditional and digital deal sourcing techniques. Students will learn how to systematically discover, assess, and select startups for investment across continents, with a focus on understanding and integrating cultural differences into their evaluation processes. Through practical assignments and global case studies, participants will build the skills and mindset needed to operate confidently and effectively in today’s interconnected and diverse startup landscape.
Teachers
Intended learning outcomes
- Cultural factors and local business practices that influence founder behavior and startup evaluation.
- Structural characteristics and dynamics of major global startup ecosystems.
- Tools, platforms, and methods for traditional and digital deal sourcing in international markets.
- Leverage technology and networking to expand deal flow and discover international investment opportunities.
- Critically analyze founders and startups, integrating cultural awareness into the evaluation process.
- Autonomously identify and assess promising startups across diverse global ecosystems using systematic approaches.
- Apply both traditional and digital strategies to effectively source startup investment opportunities globally.
- Navigate and evaluate startup ecosystems across different continents and economic environments.
- Assess founders and startups while considering cultural and contextual differences in evaluation processes.
About
This course introduces students to the world of Agentic AI, focusing on systems that autonomously plan and execute tasks to achieve defined goals. Through a mix of theory and hands-on activities, students will learn to design and deploy simple AI agents for applications in research, operations, and workflow automation. The module also addresses practical and ethical considerations, equipping participants to critically assess agentic AI solutions and leverage them effectively across diverse contexts.
Teachers
Intended learning outcomes
- Techniques for architecting and deploying AI agents across various domains such as research and business operations.
- Current trends, challenges, and ethical considerations related to Agentic AI applications.
- Core principles of Agentic AI, including autonomous planning, goal alignment, and task execution.
- Analyze the outcomes and continuously improve AI agent performance based on feedback and observed results.
- Use appropriate frameworks and tools to deploy simple agentic AI systems in practical environments.
- Autonomously design, build, and test AI agents for specific use cases in research and workflow automation.
- Design and implement simple AI agents to solve real-world problems in research, operations, and workflow automation.
- Critically evaluate the effectiveness and limitations of agentic AI in practical applications.
- Analyze and explain the foundational concepts behind Agentic AI systems and their autonomous decision-making capabilities
About
The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.
Throughout the module, students will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis, and search analytics.
Teachers
Intended learning outcomes
- Various scholarly approaches to cluster analysis methods for marketing segmentation, analysis, and positioning.
- Select topics in marketing data collection, analysis, and interpretation.
- A specialised knowledge of real-world applications of conjoint analysis.
- A critical understanding of selected marketing concepts within the context of specific business problems and their applications.
- Apply marketing concepts to real-life marketing situations.
- Conduct customer lifetime analysis.
- Use various data visualisation tools to com
- Set up regressions, interpret outputs, analyse confounding effects and biases, and distinguish between economic and statistical significance.
- Assess the major functions that comprise the marketing task in organisations, and create data-informed approaches to these functions
- Measure customer lifetime value and use that information to evaluate strategic marketing alternatives.
- Critically analyse different methods for data-driven decision-making in a marketing context.
About
Throughout this module, students will learn the basic concepts of needs analysis, investment policy, asset allocation, product selection, portfolio monitoring and rebalancing. Students will assess the various types of institutional investors, including pension funds and insurance companies and develop skills related to the client management life cycle and portfolio management as a process. The module will address the basic concepts, principles, and the major styles of investing in alternative assets. Additionally, students will learn about the impact of digitization on investment strategies and the issues related to performance measurement, transaction costs and liquidity risk, margin requirements, risk management, and portfolio construction. Other topics addressed in the module include quantitative investment strategies used by active traders and methodologies to analyse them. Through the use of case studies, students will learn to use real data to back-test or evaluate several of the most successful trading strategies used by active investment managers. As a result, students will learn to read and analyse academic research articles in search of profitable and implementable trading ideas.
Teachers
Intended learning outcomes
- A critical knowledge of common strategies in quantitative investing.
- Evaluate the different theoretical foundations of active investment management.
- The ability to identify, assess, and analyse common investment pitfalls through overleveraging and underappreciating.
- Principles of bond market and yield used to critically assess forecasting.
- Utilise financial and economic databases for real-world applications.
- Make informed market decisions with a deep understanding of capital markets and major investable asset classes.
- Make informed stock selections by measuring risk and applying risk management and analytical theory to choices.
- Use statistical packages and other programming tools to make investments, measure performance, and change strategic direction in response to rapidly changing market conditions.
- Analyse the performance of investment products over time by using large data sets and statistical packages for measuring performance.
- Communicate effectively to technical and nontechnical audiences about underlying empirical evidence that informs investment decisions.
- Critically assess challenges of leveraging and shorting.
- Apply modern risk management and analytical theory to stock selection.
- Perform the functions of a quantitative research analyst at an investment firm with autonomy.
About
This module provides students with advanced methods and frameworks for understanding customer needs, and for translating those needs into a program of research and product development that can be used to create a successful new product or service. It equips students with skills to generate new product hypotheses, to research the potential of a new product or entrepreneurial venture, and to adjust the product offering to fit the needs of customers. This module instills the all-important distinction between a ‘bright idea’ and a ‘business opportunity’ in new product creation. Using disciplined methods of customer and market analysis, students will gain advanced abilities in defining the core customers for a new product or entrepreneurial venture. Students will study the complex combination of factors that influence customers to adopt a new product or service. They will gain a comprehensive understanding of what makes entrepreneurial selling unique, and why it is valuable to integrate key aspects of selling and marketing activities in a new venture. Students will learn how to select potential customers through data collection, including customer interviews, and students will learn how to analyse that data to refine a product offering.
Teachers
Intended learning outcomes
- Theories of product creation for business applications.
- Diverse scholarly views on how new products should be developed and introduced to the market.
- Select topics for the advanced management of product inspiration, market testing, and product revision.
- Business new product inspiration and creation.
- Key strategies for hypothesis-driven product creation and revision.
- Creatively apply the theories learned in the module to develop critical and original solutions for a new product.
- Employ the standard modern conventions for the presentation of scholarly work and scholarly referencing in discussions about product inspiration and creation.
- Autonomously gather material and organise it into a coherent, comprehensive presentation on a new product.
- Apply an in-depth domain-specific knowledge and understanding to business creativity and innovation.
- Apply a professional and scholarly approach to research problems related to new product formulation and introduction.
- Demonstrate self-direction in research and originality in solutions developed.
- Act autonomously in identifying research problems and solutions related to business product innovation and creation.
- Solve problems and be prepared to take leadership decisions related to business creativity and innovation.
- Efficiently manage interdisciplinary issues that arise in the creation and definition of new products.
- Create synthetic contextualised discussions of key issues related to new product creation.
About
The Digital Action Programme for Business Administration provides a capstone course in which students deepen and apply their learning through a 'Digital Action Programme' (DAP). In the DAP, students are grouped into cohorts (typically five students) and must work both individually and together on a specific, real, contemporary business consultancy problem related to their specialisation (Data Analytics; Marketing; Finance; International Business; DEI), normally proposed by a cooperating organisation (corporation or non-profit), which results in a comprehensive solution proposal. This provides students with a real-world business consultancy engagement, and the opportunity to produce, both individually and as a team, a substantial piece of relevant, scholarly, and actionable research, to be presented directly to stakeholders in the cooperating organisation.
Over the course of the DAP, students fulfil the learning objectives: each student demonstrates their comprehensive knowledge and understanding of key business processes; each student uses multidisciplinary approaches to perform critical analyses of real business issues in situations of uncertainty and incomplete information in order to develop an actionable solution; each student practises teamwork, exercises their leadership skills, and reflects on their own performance and the performance of their cohort; and each student communicates to members of their cohort, the cooperating organisation, and faculty members from Woolf. Students are required to demonstrate autonomy, individual scholarly acumen, self-reflection in their engagement with peers, role adaptability within their cohort, and teamwork while engaged in the DAP. The goal of the DAP is (1) to fulfil the learning objectives and (2) to produce a project portfolio related to the area of specialisation containing an analysis of the business problem and the proposed solution. DAP Roles and Responsibilities
(a)
Individual students
Students are required to take responsibility for their own work, they must act autonomously on the basis of their prior learning and experience, and they must individually generate key research results that contribute to the DAP.
Each student must individually contribute through assignment submissions, which are marked on their individual merits. The final mark on the course (as described below) consists of 50% for the individual research submissions, and 50% for the cohort's final project taken as a whole. The final project contains individual contributions related to the student’s specialisation, but requires teamwork, and is graded as a whole in terms of its fulfilment of the learning objectives.
Thus 15 ECTS worth of the course is based on individual work, and 15 ECTS is based on the collaborative work of the Cohort.
(b)
Cohorts
Cohorts are groups of about 5 students that are assigned to address a single business problem, on which they commit to working both individually and as a team. Cohort members are selected based on their area of specialisation. All cohorts must agree to a cohort charter, which outlines the roles and responsibilities of the team. The cohort charter must include the following topics: timeliness; comprehensive designation of areas of responsibility, including gathering meeting agenda items, chairing meetings, meeting note-taking, and being the point of contact for the cooperating organisation; a schedule of rotating leadership positions across the modules units, and a commitment to professional teamwork that prioritises the goal of the DAP. Cohorts are encouraged to address issues that arise within the group together. However, should intervention be necessary, their Woolf teacher will be available to resolve any problems or conflicts.
(c)
Teachers
All cohorts are assigned a Woolf teacher to facilitate three cohort tutorials for each unit, and all cohorts are assigned a designated contact person from a cooperating organisation.
The role of the teacher in cohort tutorials is to ensure that students are achieving the learning objectives and that the cohort is on course with their program roadmap. As the DAP progresses, students are expected to increase their management over the tutorial meetings, including setting the meeting agenda.
(d)
Cooperating organisations
Cooperating organisations must register and be verified with Woolf, provide an initial portfolio of basic information on the company, provide a designated contact person, and agree to the standard 'cooperating organisation framework' –which commits them to attend a minimum number of meetings with a cohort, and they are encouraged to provide students with access to the executive members of their organisation.
Additionally, it is expected that cooperating organisations provide an environment where students can engage with a variety of employees and departments where collaboration and communication are used to complete business tasks.
Students will work with the cooperating organisation on a relevant and specific, real, contemporary business consultancy problem. As such, the organisation should offer support when needed and provide a supervisor what is in direct contact with the student and Woolf faculty members. At the conclusion of the experience, the supervisor will provide a report to Woolf faculty addressing the outcome of the project and if the consultancy problem was resolved.
In cases where relations with a cooperating organisation become untenable for any reason, and the cohort is unable to continue with the relationship, then cohorts will be provided with the choice of (a) continuing their DAP without further input from the cooperating organisation, (b) switching to a new cooperating organisation, or (c) selecting a contemporary business problem on the basis of publicly available information and in agreement with their teacher.
DAP Timeline of Assignments
Each unit of the module normally requires about 75 hours of work from each member of the cohort. Individuals must complete their projects on schedule –neither early nor late –and in response to the requirements of their project; cohorts have the opportunity to adjust the amount of time dedicated to each unit.
The cohort meetings are an opportunity for the instructor to check in on the team's progress; they are a key checkpoint for individual submissions, and they provide milestones in the progress of the DAP. Before every cohort meeting, each student is required to submit a status report on individual and team performance.
At the end of the DAP, every cohort submits a Final Report, Final Presentation, and Final Reflection on their experience.
The Final Report consists of the following components:
Title, abstract, and table of contents
Industry and competition report
Report on the cooperating organisation
Report on the business problem
Report on the potential solutions analysing their merits and weakness
Recommended solution with an implementation plan
Full financial model
Bibliography
Items 2-7 (which may be adjusted in coordination with the cohort teacher), each have a Directly Responsible Individual (the DRI), who undertakes all the research for the section of the Final Report. Each DRI must elicit feedback and review from other members of the cohort, who must contribute feedback to every other section of the report.
The Final Presentation is typically a slide deck between 20 and 40 slides, and it is a fully collaborative project.
The Final Reflection is a reflective analysis on the DAP experience, and it must contain an individual report from each member and a joint concluding statement.
The course concludes with each member providing a peer review of their cohort peers, including strengths and areas of improvement.
The timeline of the course assignments is set by the cohort at the start, and adjusted in consultation with the teacher as the DAP progresses. The outline of assignment submissions is as follows:
Unit 1
●
Standard cohort charter discussed, revised, and agreed
●
Project timeline with designated areas of responsibility
Unit 2-3
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Draft title and abstract for the final report
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Industry information gathering
●
Draft report on the cooperating organisation
●
Draft report on the industry landscape Unit 4-5
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Problem and opportunity diagnose
●
Creative generation of varied potential solutions
Unit 6
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Evaluation of potential solutions
●
Preliminary financial models of potential solutions
Unit 7-8
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Recommended solution
●
Implementation plan
Unit 9-10
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Final Report
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Final Presentation
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Final Reflection and cohort debrief
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Peer evaluation
Teachers
Intended learning outcomes
- Key strategies for applying creativity and leadership to a contemporary business problem.
- Topics for the advanced management of a contemporary business problem.
- Critical knowledge of a contemporary business problem.
- Diverse scholarly views on a contemporary business problem.
- Theories for business applications in the pursuit of a solution to a contemporary business problem.
- Creatively apply the theories learned in the module to develop critical and original solutions for the challenges of a contemporary business problem.
- Apply an in-depth domain-specific knowledge and understanding to a contemporary business problem
- Autonomously gather material and organise it into a coherent, comprehensive presentation.
- Employ the standard modern conventions for the presentation of scholarly work and scholarly referencing.
- Demonstrate self-direction in research and originality in solutions developed.
- Act autonomously in identifying research problems and solutions related to a contemporary business problem; act as a professional team member where appropriate.
- Create synthetic contextualised discussions of key issues related to a contemporary business problem.
- Apply a professional and scholarly approach to research problems pertaining to a contemporary business problem.
- Solve problems and be prepared to take leadership decisions related to a contemporary business problem.
- Efficiently manage interdisciplinary issues that arise in connection with analysing and proposing a solution to a contemporary business problem.
About
The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.
Throughout the module, students will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis, and search analytics.
Teachers
Intended learning outcomes
- Various scholarly approaches to cluster analysis methods for marketing segmentation, analysis, and positioning.
- Select topics in marketing data collection, analysis, and interpretation.
- A specialised knowledge of real-world applications of conjoint analysis.
- A critical understanding of selected marketing concepts within the context of specific business problems and their applications.
- Apply marketing concepts to real-life marketing situations.
- Conduct customer lifetime analysis.
- Use various data visualisation tools to com
- Set up regressions, interpret outputs, analyse confounding effects and biases, and distinguish between economic and statistical significance.
- Assess the major functions that comprise the marketing task in organisations, and create data-informed approaches to these functions
- Measure customer lifetime value and use that information to evaluate strategic marketing alternatives.
- Critically analyse different methods for data-driven decision-making in a marketing context.
About
This module provides students with advanced methods and frameworks for understanding customer needs, and for translating those needs into a program of research and product development that can be used to create a successful new product or service. It equips students with skills to generate new product hypotheses, to research the potential of a new product or entrepreneurial venture, and to adjust the product offering to fit the needs of customers. This module instills the all-important distinction between a ‘bright idea’ and a ‘business opportunity’ in new product creation. Using disciplined methods of customer and market analysis, students will gain advanced abilities in defining the core customers for a new product or entrepreneurial venture. Students will study the complex combination of factors that influence customers to adopt a new product or service. They will gain a comprehensive understanding of what makes entrepreneurial selling unique, and why it is valuable to integrate key aspects of selling and marketing activities in a new venture. Students will learn how to select potential customers through data collection, including customer interviews, and students will learn how to analyse that data to refine a product offering.
Teachers
Intended learning outcomes
- Theories of product creation for business applications.
- Diverse scholarly views on how new products should be developed and introduced to the market.
- Select topics for the advanced management of product inspiration, market testing, and product revision.
- Business new product inspiration and creation.
- Key strategies for hypothesis-driven product creation and revision.
- Creatively apply the theories learned in the module to develop critical and original solutions for a new product.
- Employ the standard modern conventions for the presentation of scholarly work and scholarly referencing in discussions about product inspiration and creation.
- Autonomously gather material and organise it into a coherent, comprehensive presentation on a new product.
- Apply an in-depth domain-specific knowledge and understanding to business creativity and innovation.
- Apply a professional and scholarly approach to research problems related to new product formulation and introduction.
- Demonstrate self-direction in research and originality in solutions developed.
- Act autonomously in identifying research problems and solutions related to business product innovation and creation.
- Solve problems and be prepared to take leadership decisions related to business creativity and innovation.
- Efficiently manage interdisciplinary issues that arise in the creation and definition of new products.
- Create synthetic contextualised discussions of key issues related to new product creation.
About
Throughout this module, students will learn the basic concepts of needs analysis, investment policy, asset allocation, product selection, portfolio monitoring and rebalancing. Students will assess the various types of institutional investors, including pension funds and insurance companies and develop skills related to the client management life cycle and portfolio management as a process. The module will address the basic concepts, principles, and the major styles of investing in alternative assets. Additionally, students will learn about the impact of digitization on investment strategies and the issues related to performance measurement, transaction costs and liquidity risk, margin requirements, risk management, and portfolio construction. Other topics addressed in the module include quantitative investment strategies used by active traders and methodologies to analyse them. Through the use of case studies, students will learn to use real data to back-test or evaluate several of the most successful trading strategies used by active investment managers. As a result, students will learn to read and analyse academic research articles in search of profitable and implementable trading ideas.
Teachers
Intended learning outcomes
- A critical knowledge of common strategies in quantitative investing.
- Evaluate the different theoretical foundations of active investment management.
- The ability to identify, assess, and analyse common investment pitfalls through overleveraging and underappreciating.
- Principles of bond market and yield used to critically assess forecasting.
- Utilise financial and economic databases for real-world applications.
- Make informed market decisions with a deep understanding of capital markets and major investable asset classes.
- Make informed stock selections by measuring risk and applying risk management and analytical theory to choices.
- Use statistical packages and other programming tools to make investments, measure performance, and change strategic direction in response to rapidly changing market conditions.
- Analyse the performance of investment products over time by using large data sets and statistical packages for measuring performance.
- Communicate effectively to technical and nontechnical audiences about underlying empirical evidence that informs investment decisions.
- Critically assess challenges of leveraging and shorting.
- Apply modern risk management and analytical theory to stock selection.
- Perform the functions of a quantitative research analyst at an investment firm with autonomy.
About
This course guides students from startup idea generation to the successful launch of an AI-powered Minimum Viable Product (MVP). Emphasizing lean startup principles and practical use of no-code tools, students will learn to rapidly prototype, test, and validate business ideas with minimal resources. Through experiential projects and user feedback analysis, participants will develop the skills to build effective MVPs, iterate based on real-world insights, and increase their chances of startup success in a fast-evolving entrepreneurial landscape.
Teachers
Intended learning outcomes
- Techniques for collecting and interpreting user feedback to guide product development.
- Principles of the lean startup approach, including ideation, validation, and iterative development.
- Fundamentals of building MVPs with AI integration and the advantages of using no-code platforms.
- Autonomously design and launch MVPs by leveraging no-code and AI-driven tools.
- Analyze usage data and feedback to refine and optimize the MVP for market fit.
- Test product hypotheses through rapid prototyping and real-world user engagement.
- Develop and validate Minimum Viable Products (MVPs) for startups using AI and lean startup methodologies.
- Make informed decisions by analyzing user feedback and data to refine AI-powered MVPs.
- Apply no-code tools to rapidly prototype, test, and iterate on product ideas.
About
This module provides students with advanced methods and frameworks for understanding customer needs, and for translating those needs into a program of research and product development that can be used to create a successful new product or service. It equips students with skills to generate new product hypotheses, to research the potential of a new product or entrepreneurial venture, and to adjust the product offering to fit the needs of customers. This module instills the all-important distinction between a ‘bright idea’ and a ‘business opportunity’ in new product creation. Using disciplined methods of customer and market analysis, students will gain advanced abilities in defining the core customers for a new product or entrepreneurial venture. Students will study the complex combination of factors that influence customers to adopt a new product or service. They will gain a comprehensive understanding of what makes entrepreneurial selling unique, and why it is valuable to integrate key aspects of selling and marketing activities in a new venture. Students will learn how to select potential customers through data collection, including customer interviews, and students will learn how to analyse that data to refine a product offering.
Teachers
Intended learning outcomes
- Theories of product creation for business applications.
- Diverse scholarly views on how new products should be developed and introduced to the market.
- Select topics for the advanced management of product inspiration, market testing, and product revision.
- Business new product inspiration and creation.
- Key strategies for hypothesis-driven product creation and revision.
- Creatively apply the theories learned in the module to develop critical and original solutions for a new product.
- Employ the standard modern conventions for the presentation of scholarly work and scholarly referencing in discussions about product inspiration and creation.
- Autonomously gather material and organise it into a coherent, comprehensive presentation on a new product.
- Apply an in-depth domain-specific knowledge and understanding to business creativity and innovation.
- Apply a professional and scholarly approach to research problems related to new product formulation and introduction.
- Demonstrate self-direction in research and originality in solutions developed.
- Act autonomously in identifying research problems and solutions related to business product innovation and creation.
- Solve problems and be prepared to take leadership decisions related to business creativity and innovation.
- Efficiently manage interdisciplinary issues that arise in the creation and definition of new products.
- Create synthetic contextualised discussions of key issues related to new product creation.
About
The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.
Throughout the module, students will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis, and search analytics.
Teachers
Intended learning outcomes
- Various scholarly approaches to cluster analysis methods for marketing segmentation, analysis, and positioning.
- Select topics in marketing data collection, analysis, and interpretation.
- A specialised knowledge of real-world applications of conjoint analysis.
- A critical understanding of selected marketing concepts within the context of specific business problems and their applications.
- Apply marketing concepts to real-life marketing situations.
- Conduct customer lifetime analysis.
- Use various data visualisation tools to com
- Set up regressions, interpret outputs, analyse confounding effects and biases, and distinguish between economic and statistical significance.
- Assess the major functions that comprise the marketing task in organisations, and create data-informed approaches to these functions
- Measure customer lifetime value and use that information to evaluate strategic marketing alternatives.
- Critically analyse different methods for data-driven decision-making in a marketing context.
About
This course provides hands-on experience with real-world AI tools and technologies that are transforming marketing and business practices. Students will learn to automate workflows, personalize marketing campaigns, and harness data for smarter, faster decision-making. Through applied projects and case studies, the course cultivates both technical and strategic skills essential for leveraging AI in today’s competitive landscape. Graduates will be equipped to select, implement, and manage AI solutions that drive efficiency, innovation, and measurable business results.
Teachers


Intended learning outcomes
- Approaches for using AI to deliver personalized marketing experiences and improve decision-making.
- Methods for leveraging AI to automate repetitive tasks and enhance workflow efficiency.
- Key concepts and frameworks underlying artificial intelligence applications in marketing and business.
- Autonomously identify and integrate appropriate AI tools to streamline business and marketing operations.
- Communicate findings and strategic recommendations based on AI-driven analytics for improved business outcomes.
- Analyze customer data to segment audiences and tailor campaigns using AI-powered personalization.
- Design and implement AI-driven solutions to automate marketing and business workflows.
- Evaluate and apply AI tools to personalize campaigns and optimize customer engagement.
- Make data-driven business decisions using insights derived from AI-powered analytics.
About
In this module students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making.
This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, and sampling.
Teachers
Intended learning outcomes
- Diverse scholarly views on evidence-based decision-making in a business context.
- The relevance of theories for business applications in the domain of evidence-based decision-making.
- Select topics for the advanced management of data- driven insights into customer behaviour.
- Key theoretical topics pertaining to evidence-based decision-making such as decision trees, hypothesis testing, multiple regression, and sampling.
- The foundations of probability and statistics to the extent required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty.
- Autonomously gather evidence and organise it into a coherent, comprehensive presentation advocating an evidence-based decision.
- Creatively apply the theories learned in the module to develop critical and original solutions for the challenges of evidence-based decision-making in a business context.
- Employ the standard modern conventions for the presentation of scholarly work and scholarly referencing.
- Apply an in-depth domain-specific knowledge and understanding to evidence-based decision-making in a business context.
- Demonstrate self-direction in gathering and using evidence and data for decision-making.
- Create synthetic contextualised discussions of key issues related to evidence-based decision-making.
- Solve problems and be prepared to take leadership decisions related to evidence-based decision-making in a business context.
- Apply a professional and scholarly approach to data and evidence as factors in decision-making.
- Efficiently manage interdisciplinary and diverse kinds of evidence that inform decision-making.
- Act autonomously in identifying research problems and solutions related to evidence-based decision-making in a business context.
About
This course guides students from startup idea generation to the successful launch of an AI-powered Minimum Viable Product (MVP). Emphasizing lean startup principles and practical use of no-code tools, students will learn to rapidly prototype, test, and validate business ideas with minimal resources. Through experiential projects and user feedback analysis, participants will develop the skills to build effective MVPs, iterate based on real-world insights, and increase their chances of startup success in a fast-evolving entrepreneurial landscape.
Teachers
Intended learning outcomes
- Techniques for collecting and interpreting user feedback to guide product development.
- Principles of the lean startup approach, including ideation, validation, and iterative development.
- Fundamentals of building MVPs with AI integration and the advantages of using no-code platforms.
- Autonomously design and launch MVPs by leveraging no-code and AI-driven tools.
- Analyze usage data and feedback to refine and optimize the MVP for market fit.
- Test product hypotheses through rapid prototyping and real-world user engagement.
- Develop and validate Minimum Viable Products (MVPs) for startups using AI and lean startup methodologies.
- Make informed decisions by analyzing user feedback and data to refine AI-powered MVPs.
- Apply no-code tools to rapidly prototype, test, and iterate on product ideas.
About
This course introduces students to the world of Agentic AI, focusing on systems that autonomously plan and execute tasks to achieve defined goals. Through a mix of theory and hands-on activities, students will learn to design and deploy simple AI agents for applications in research, operations, and workflow automation. The module also addresses practical and ethical considerations, equipping participants to critically assess agentic AI solutions and leverage them effectively across diverse contexts.
Teachers
Intended learning outcomes
- Techniques for architecting and deploying AI agents across various domains such as research and business operations.
- Current trends, challenges, and ethical considerations related to Agentic AI applications.
- Core principles of Agentic AI, including autonomous planning, goal alignment, and task execution.
- Analyze the outcomes and continuously improve AI agent performance based on feedback and observed results.
- Use appropriate frameworks and tools to deploy simple agentic AI systems in practical environments.
- Autonomously design, build, and test AI agents for specific use cases in research and workflow automation.
- Design and implement simple AI agents to solve real-world problems in research, operations, and workflow automation.
- Critically evaluate the effectiveness and limitations of agentic AI in practical applications.
- Analyze and explain the foundational concepts behind Agentic AI systems and their autonomous decision-making capabilities
About
Throughout this module, students will learn the basic concepts of needs analysis, investment policy, asset allocation, product selection, portfolio monitoring and rebalancing. Students will assess the various types of institutional investors, including pension funds and insurance companies and develop skills related to the client management life cycle and portfolio management as a process. The module will address the basic concepts, principles, and the major styles of investing in alternative assets. Additionally, students will learn about the impact of digitization on investment strategies and the issues related to performance measurement, transaction costs and liquidity risk, margin requirements, risk management, and portfolio construction. Other topics addressed in the module include quantitative investment strategies used by active traders and methodologies to analyse them. Through the use of case studies, students will learn to use real data to back-test or evaluate several of the most successful trading strategies used by active investment managers. As a result, students will learn to read and analyse academic research articles in search of profitable and implementable trading ideas.
Teachers
Intended learning outcomes
- A critical knowledge of common strategies in quantitative investing.
- Evaluate the different theoretical foundations of active investment management.
- The ability to identify, assess, and analyse common investment pitfalls through overleveraging and underappreciating.
- Principles of bond market and yield used to critically assess forecasting.
- Utilise financial and economic databases for real-world applications.
- Make informed market decisions with a deep understanding of capital markets and major investable asset classes.
- Make informed stock selections by measuring risk and applying risk management and analytical theory to choices.
- Use statistical packages and other programming tools to make investments, measure performance, and change strategic direction in response to rapidly changing market conditions.
- Analyse the performance of investment products over time by using large data sets and statistical packages for measuring performance.
- Communicate effectively to technical and nontechnical audiences about underlying empirical evidence that informs investment decisions.
- Critically assess challenges of leveraging and shorting.
- Apply modern risk management and analytical theory to stock selection.
- Perform the functions of a quantitative research analyst at an investment firm with autonomy.
About
The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.
Throughout the module, students will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis, and search analytics.
Teachers
Intended learning outcomes
- Various scholarly approaches to cluster analysis methods for marketing segmentation, analysis, and positioning.
- Select topics in marketing data collection, analysis, and interpretation.
- A specialised knowledge of real-world applications of conjoint analysis.
- A critical understanding of selected marketing concepts within the context of specific business problems and their applications.
- Apply marketing concepts to real-life marketing situations.
- Conduct customer lifetime analysis.
- Use various data visualisation tools to com
- Set up regressions, interpret outputs, analyse confounding effects and biases, and distinguish between economic and statistical significance.
- Assess the major functions that comprise the marketing task in organisations, and create data-informed approaches to these functions
- Measure customer lifetime value and use that information to evaluate strategic marketing alternatives.
- Critically analyse different methods for data-driven decision-making in a marketing context.
About
This course trains students to evaluate startups from a venture capitalist’s perspective, mastering frameworks for assessing traction, team strength, market opportunity, and risk. Through case studies, simulations, and real-world examples, students develop the analytical and practical skills needed to conduct thorough due diligence and make sound investment recommendations. Graduates will be equipped to think like an investor, systematically analyze startups, and contribute to funding decisions in the entrepreneurial ecosystem.
Teachers
Intended learning outcomes
- Methods for identifying and mitigating risks associated with early-stage ventures.
- Stages and processes involved in startup due diligence, from initial screening to deep-dive analysis.
- Key criteria and metrics used by venture capitalists to evaluate startups, including traction, team, market size, and competitive landscape.
- Autonomously collect and analyze data on startup performance, team, and market context.
- Use established frameworks to assess startup viability and investment potential.
- Communicate clear, structured due diligence findings and investment rationales to stakeholders.
- Apply investor frameworks to systematically evaluate startup opportunities and risks.
- Conduct comprehensive due diligence by assessing traction, team dynamics, market potential, and business models.
- Make informed investment recommendations grounded in evidence-based analysis.
About
This course equips students with the essential knowledge and skills to become effective angel investors in the global marketplace. Students will master the fundamentals of early-stage investing, develop a personal investment philosophy, and learn to navigate differences in startup ecosystems and regulatory environments across major markets. Through analysis, simulations, and case studies, participants will cultivate the ability to evaluate opportunities, manage risks, and make culturally informed investment decisions in an increasingly interconnected entrepreneurial world.
Teachers
Intended learning outcomes
- Regulatory and legal considerations relevant to angel investments in major global markets.
- Differences in startup ecosystems worldwide and the role of culture in entrepreneurial and investment dynamics.
- Foundational concepts of angel investing, including deal sourcing, evaluation, and portfolio management.
- Develop and articulate a personal investment philosophy, criteria, and thesis.
- Communicate and justify investment decisions based on regulatory analysis and cross-cultural awareness.
- Autonomously research and compare startup investment opportunities in various international contexts.
- Apply core principles of angel investing to identify and evaluate early-stage investment opportunities.
- Assess regulatory frameworks across different markets to inform personal investment strategy and thesis development.
- Analyze global startup ecosystems and understand cultural factors influencing investment decisions.
About
This course explores the psychological and relational aspects that underpin effective angel investing. Students will develop self-awareness and resilience, master the art of building and leveraging networks in angel communities, and learn to identify and counteract cognitive biases that impact investment decisions. Emphasizing both theory and practical application, the course empowers participants to establish meaningful mentor-investor relationships, foster collaborative environments, and enhance their long-term success in the world of early-stage investing.
Teachers
Intended learning outcomes
- Psychological foundations and traits that drive success in angel investing, including resilience, patience, and risk tolerance.
- Types of cognitive biases that influence investment decisions and proven strategies to overcome them.
- The dynamics of network effects, collaboration, and relationship-building in angel investment ecosystems.
- Critically evaluate personal and group decision-making processes to identify and address psychological pitfalls.
- Apply systematic methods to foster mentor-investor relationships and facilitate knowledge exchange.
- Autonomously build and expand a strong network of investors, mentors, and startup founders.
- Recognize, analyze, and mitigate cognitive biases in investment decisions and mentor-investor interactions.
- Develop and leverage effective relationship-building and networking strategies within angel investment communities.
- Cultivate key psychological traits and mindsets essential for success in angel investing.
About
This course prepares students to effectively navigate and evaluate startup ecosystems around the world, mastering both traditional and digital deal sourcing techniques. Students will learn how to systematically discover, assess, and select startups for investment across continents, with a focus on understanding and integrating cultural differences into their evaluation processes. Through practical assignments and global case studies, participants will build the skills and mindset needed to operate confidently and effectively in today’s interconnected and diverse startup landscape.
Teachers
Intended learning outcomes
- Cultural factors and local business practices that influence founder behavior and startup evaluation.
- Structural characteristics and dynamics of major global startup ecosystems.
- Tools, platforms, and methods for traditional and digital deal sourcing in international markets.
- Leverage technology and networking to expand deal flow and discover international investment opportunities.
- Critically analyze founders and startups, integrating cultural awareness into the evaluation process.
- Autonomously identify and assess promising startups across diverse global ecosystems using systematic approaches.
- Apply both traditional and digital strategies to effectively source startup investment opportunities globally.
- Navigate and evaluate startup ecosystems across different continents and economic environments.
- Assess founders and startups while considering cultural and contextual differences in evaluation processes.
Entry Requirements
Application Process
Submit initial Application
Complete the online application form with your personal information
Documentation Review
Submit required transcripts, certificates, and supporting documents
Assessment
Your application will be evaluated against program requirements
Interview
Selected candidates may be invited for an interview
Decision
Receive an admission decision
Enrollment
Complete registration and prepare to begin your studies
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