About
A project-based, experiential, synchronous learning course dealing with
the technical, aesthetic, psychological, and commercial principles of
creating, producing, distributing, and monetizing digital content. This
class takes a critical approach to understanding the relationship between
the centralized media landscape of the 20th century, to that of the
democratized New Media economy of the 21st century; the Internet,
search engines, websites, social media; picture, audio, and video sharing
sites, etc. Emphasis is on the ever-evolving definition of professional
media content creation. Topics include the global influence of digital
technologies in communication and media, the unique properties of New
Media and how it works, the history of New Media from theory to practice,
success strategies of New Media pioneers, influencers, and thought
leaders, the financial rewards and ethical responsibilities of New Media
use, and the intellectual property challenges of New Media in open-source
communities.
How students have found success through Woolf
Course Structure
About
A project-based, experiential, synchronous learning course dealing with
the technical, aesthetic, psychological, and commercial principles of
creating, producing, distributing, and monetizing digital content. This
class takes a critical approach to understanding the relationship between
the centralized media landscape of the 20th century, to that of the
democratized New Media economy of the 21st century; the Internet,
search engines, websites, social media; picture, audio, and video sharing
sites, etc. Emphasis is on the ever-evolving definition of professional
media content creation. Topics include the global influence of digital
technologies in communication and media, the unique properties of New
Media and how it works, the history of New Media from theory to practice,
success strategies of New Media pioneers, influencers, and thought
leaders, the financial rewards and ethical responsibilities of New Media
use, and the intellectual property challenges of New Media in open-source
communities.
Teachers


Intended learning outcomes
- Cultivate strategic and creative responses in the search for solutions to well-defined concrete and abstract problems related to identifying opportunities in new media and producing content related to those opportunities
- Have knowledge of the development of online culture and creative practice that builds upon advanced general education, though at a level still supported by advanced textbooks
- Make judgments based on knowledge of the rules and conventions for the proper use of open-source material in new media, and demonstrate knowledge of the social and ethical issues relevant to online culture.
- Can select appropriate evidence when formulated responses to well- defined concrete and abstract problems of new media market analysis
- Compare and evaluate the different methods recommended in scholarly sources pertaining to how to handle the emergence of new media platforms and new communities or audiences for online content.
- Assess, analyse, and criticise the various strategies for handling matters arising in the context of new media production
- Evaluate their own learning and identify the learning deficits to address in further learning.
- Communicate ideas in a well-structured, coherent format, following appropriate conventions in the field of new media studies
- Propose appropriate solutions to well-scoped but abstract and changing problems pertaining to new media, online culture, and business.
- Possess the ability to apply theoretical and practical knowledge in the creation of solutions for problems related to new media production.
- Possess the academic competences to undertake further studies in social media and new media with a degreee of autonomy.
- Independently manage projects that require techniques related to new media where the correct use of market analysis is essential
- Display creativity and initiative in carrying out multimedia projects
- Monitor and review their own performance and the performance of others; where appropriate collaboratively train others in the correct approach to the production and deployment of new media
Entry Requirements
Application Process
Submit initial Application
Complete the online application form with your personal information
Documentation Review
Submit required transcripts, certificates, and supporting documents
Assessment
Note: Not required by all colleges.
For colleges that include this step, your application will be evaluated against specific program requirements.
Interview
Note: Not all colleges require an interview.
Some colleges may invite selected candidates for an interview as part of their admissions process.
Decision
Receive an admission decision
Enrollment
Complete registration and prepare to begin your studies
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