Digital Scholar

Online
Accreditation:
EQF6

Overview

Digital Scholar: Vision & Mission

Digital Scholar is India’s leading digital marketing institute founded by Sorav Jain and co-led by Rishi Jain, built with the mission to bridge the gap between academic learning and industry demands. Backed by the award-winning agency echoVME, Digital Scholar believes in hands-on, agency-style training that empowers students to become job-ready and entrepreneur-ready. With a vision to create future digital leaders, the institute integrates AI, real-time campaign execution, and mentorship from top industry professionals into every learning experience — redefining how digital marketing is taught in India.

1-Year MBA in Digital Marketing: Program Highlights

🔹 Core Features

  • India’s first agency-styled MBA program in Digital Marketing.

  • Offered in collaboration with Woolf University, a globally recognized EU-based academic partner.

  • Delivered in a hybrid format – combining online and offline sessions for flexibility and engagement.

🔹 Curriculum Highlights

  • 12-month intensive program with 20+ modules, including:

    • SEO, SEM, Social Media & Influencer Marketing

    • Funnel Building, Content Strategy, Automation

    • Copywriting, Branding, AI Tools & Prompt Engineering

    • Data Analytics, Email Marketing, Team & Leadership Skills

🔹 Learning Model

  • Live client projects with campaign building from scratch.

  • Weekly sessions by top agency founders, marketing heads, and CMOs.

  • Hackathons, workshops, and performance-based challenges throughout the year.

  • Internships and fieldwork to sharpen real-world execution.

🔹 Certifications & Recognition

  • MBA certification from Digital Scholar + Woolf University.

  • Use of industry-standard tools like Google Ads, Meta Business Suite, HubSpot, and SEMrush.

🔹 Career & Support

  • 100% placement assistance with access to 400+ hiring partners.

  • Dedicated career coaching, resume building, LinkedIn optimization & interview prep.

  • Lifetime access to Digital Scholar’s alumni network and exclusive growth community.

Degrees

Undergraduate Diplomas

Bachelor’s Degrees

Postgraduate Certificates

Doctoral Degrees

Master’s Degrees

Awards

Business Administration
Master of Business Administration
18 months
2250 hours | 90 ECTS

Ready to advance your education with a globally recognised degree?

Dean

Rishi Jain Rajendra Kumar Jain

Rishi Jain Rajendra Kumar Jain

Rishi Jain is the Co-founder & CEO of Digital Scholar, one of India’s top digital marketing institutes known for its agency-style training and AI-integrated curriculum. With deep expertise in performance marketing, automation, and education, Rishi has helped train over 100,000+ students and professionals globally. Starting his journey as a software engineer at Infosys, he transitioned into digital marketing with a passion for teaching and real-world impact. A mentor, curriculum designer, and speaker, Rishi has driven over ₹300 crore+ in ad campaigns, worked with leading brands, and continues to shape the future of digital education through practical, industry-first learning models.

Academic board

Iswarya Sriram

Iswarya Sriram

Director, Associate Professor, Senior Policy Fellow
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Dr. Iswarya Sriram is a results-oriented and forward-thinking professional with a strong foundation in data analysis, business strategy, and client relationship management, cultivated through diverse experiences across technology, finance, and academia. As an enthusiastic advocate for Artificial Intelligence and its transformative potential, Iswarya currently serves as a Digital Transformation Account Strategist at Google Cloud (April 2024 - Present), where a deep passion for cloud computing is leveraged to guide businesses through impactful digital transformation initiatives. Prior to this, as a Digital Data Analyst and Google Ads Strategist (September 2022 - May 2024) at Teleperformance, Iswarya excelled in providing consultative B2B sales support, optimizing Google Ads campaigns, and collaborating with marketing agencies to drive significant KPI achievement.

Iswarya's experience also includes a role as a Business Consultant (March 2022 - May 2022) at PayFX, focusing on strategic planning and the implementation of technology-driven solutions. As a Research Scholar at VELS University (February 2018 - August 2021), Iswarya actively engaged in research projects, contributed to numerous publications, and developed robust analytical and data management skills, including proficiency in various statistical software and programming languages. Earlier in their career, Iswarya held positions as an Account Relationship Manager at YES BANK (January 2017 - November 2017) and a Key Account Manager at CENTRUM DIRECT LTD (January 2015 - December 2016), demonstrating a consistent ability to excel in client acquisition, foster strong relationships, and achieve business objectives within the financial sector, with notable expertise in foreign exchange and trade finance. Iswarya also served as a Cluster Head for Foreign Exchange at Thomas Cook India Limited (June 2011 - April 2013), managing regional sales, developing budget strategies, and leading teams effectively.

Anshul Dhingra

Anshul Dhingra

Director, Associate Professor, Senior Policy Fellow
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Dr. Anshul Dhingra stands as India’s 1st Brian Tracy Certified Business Transformation Coach, a trailblazer in executive leadership strategy, and a seasoned academician at heart. With over 16 years of global experience across 9 countries and having transformed over 160 organizations, he brings the perfect blend of practical execution, behavioral psychology, and strategic foresight. He is also globally recognized as one of the Top 20 Directive Communication™ Business Psychologists and holds prestigious affiliations with the American Institute of Business Psychology, American Leadership Development Association, USA.

Dr. Dhingra is a Certified Mentor with Startup India, Atal Innovation Mission, and NITI Aayog, contributing to India’s innovation and entrepreneurship ecosystem. He has delivered 300+ strategic interventions and impacted more than 75,000 professionals, helping CEOs, founders, and high-growth companies scale profitably, align teams, and build legacy-driven enterprises. His work spans across multinational corporations, family-led businesses, public-sector undertakings, and emerging market leaders, with a client portfolio including BCG, KPMG, Hero MotoCorp, NTPC, Godrej & Boyce, Cipla, Kotak Mahindra Bank, Tata Chemicals, and more.

Beyond boardrooms and consulting engagements, Dr. Anshul Dhingra plays a pivotal role in shaping India’s industrial future through policy advocacy, ecosystem building, and grassroots business transformation. As the Director of the Progressive Federation of Trade & Industry (PFTI) and Founder of SMEe Centre of Excellence, he leads high-impact initiatives focused on empowering MSMEs, crafting industry-aligned policy recommendations, and catalyzing innovation-driven growth. His work bridges the gap between government vision and enterprise execution, helping businesses align with initiatives like Ease of Doing Business, Aatmanirbhar Bharat, and Make in India. Whether designing leadership accelerators, facilitating multi-stakeholder dialogues, or launching community-based business transformation models, Dr. Dhingra consistently delivers outcomes that are scalable, sustainable, and systemically impactful.

Faculty, instructors and professional experts

Karthikeyan Maruthai

Karthikeyan Maruthai

Director, Associate Professor, Senior Policy Fellow
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Digital marketing consultant, trainer with 15+ years of extensive experience in different Digital Marketing channels, i.e. SEO (search engine optimization), SEM (Search Engine Marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Ads, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal) etc. Web development and web design are my other passions for sure.

Charulatha Kaur

Charulatha Kaur

Director, Associate Professor, Senior Policy Fellow
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Digital Marketing Manager at echovme digital with 10 years in the company.

  • Plans and runs online ads on platforms like Google, Facebook, and Instagram

  • Focuses on getting results like leads, sales, or app installs

  • Uses tools like Google Ads, Facebook Ads Manager, and analytics software

  • Tracks ad performance and adjusts to get better results

  • Manages budgets and spends money smartly to get high returns

  • Works with content, design, and sales teams to create effective campaigns

  • A/B tests ads to see what works best

  • Reports daily/weekly/monthly performance to the company

  • Always learning new trends, tools, and strategies

  • Aims to reduce cost per lead (CPL) and increase return on ad spend (ROAS)

Sridar Natarajan

Sridar Natarajan

Director, Associate Professor, Senior Policy Fellow
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A passionate and motivated teacher. An engineer and management graduate from the most prestigious institutes in India. A professional with close to 40 years of experience in industry (3 years), management consulting (12 years), teaching (20 years) and self employment (4 years). Companies worked in include Tata Motors (formerly TELCO), E&Y, Sri Krishna College of Engineering & Technology and Chennai Business School.

Ashutosh Bhandari

Ashutosh Bhandari

Director, Associate Professor, Senior Policy Fellow
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I am a Social Media Manager working in one of the top Digital Marketing Agencies in Chennai. I am also a Social Media and Content Writing trainer at Digital Scholar and have trained over 50 batches in the last 5 6 years.

Yashwanth Dhanaraj

Yashwanth Dhanaraj

Director, Associate Professor, Senior Policy Fellow
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I attended one of the top schools in the city and one as constantly striving for the next opportunity and to travel the world. Education made me have that travelling to over 15 countries for debates and through college education. Research in digital marketing is my current topic in doctoral thesis

Vaibhav Jain

Vaibhav Jain

Director, Associate Professor, Senior Policy Fellow
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Vaibhav Jain is a digital marketing practitioner with over a decade of hands-on experience helping some of India’s leading brands grow through ROI-focused strategies. Vaibhav currently lead a full-funnel marketing team, working at the intersection of performance media, AdTech, and brand strategy. As a trainer, he brings real-world experience into the classroom, simplifying complex ideas through relatable case studies, practical frameworks, and a learner-first approach. His focus is not just on teaching marketing, but on helping future marketers think critically, stay curious, and build solutions that work in the real world.

Eugene Samuel

Eugene Samuel

Director, Associate Professor, Senior Policy Fellow
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I'm a passionate performance marketer and trainer with a strong focus on paid advertising and AI-driven marketing solutions. With a background rooted in strategy and execution, I thrive on simplifying complex ad systems and helping others understand how to make them work in the real world. I’ve spent the last few years working across multiple domains, including e-commerce, education, and lifestyle, gaining hands-on experience in running high-impact campaigns. During my time at a digital marketing agency, I handled over 15 clients and worked on performance campaigns targeting both the US and UK markets. Currently, I work as a Performance Marketing Trainer at Digital Scholar, where I teach Google Ads, and performance strategy to aspiring marketers. I specialize in integrating AI into campaign planning, keyword research, and ad optimization, making advanced marketing techniques accessible and practical for learners and businesses alike.

Anshul Dhingra

Anshul Dhingra

Director, Associate Professor, Senior Policy Fellow
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Dr. Anshul Dhingra stands as India’s 1st Brian Tracy Certified Business Transformation Coach, a trailblazer in executive leadership strategy, and a seasoned academician at heart. With over 16 years of global experience across 9 countries and having transformed over 160 organizations, he brings the perfect blend of practical execution, behavioral psychology, and strategic foresight. He is also globally recognized as one of the Top 20 Directive Communication™ Business Psychologists and holds prestigious affiliations with the American Institute of Business Psychology, American Leadership Development Association, USA.

Dr. Dhingra is a Certified Mentor with Startup India, Atal Innovation Mission, and NITI Aayog, contributing to India’s innovation and entrepreneurship ecosystem. He has delivered 300+ strategic interventions and impacted more than 75,000 professionals, helping CEOs, founders, and high-growth companies scale profitably, align teams, and build legacy-driven enterprises. His work spans across multinational corporations, family-led businesses, public-sector undertakings, and emerging market leaders, with a client portfolio including BCG, KPMG, Hero MotoCorp, NTPC, Godrej & Boyce, Cipla, Kotak Mahindra Bank, Tata Chemicals, and more.

Beyond boardrooms and consulting engagements, Dr. Anshul Dhingra plays a pivotal role in shaping India’s industrial future through policy advocacy, ecosystem building, and grassroots business transformation. As the Director of the Progressive Federation of Trade & Industry (PFTI) and Founder of SMEe Centre of Excellence, he leads high-impact initiatives focused on empowering MSMEs, crafting industry-aligned policy recommendations, and catalyzing innovation-driven growth. His work bridges the gap between government vision and enterprise execution, helping businesses align with initiatives like Ease of Doing Business, Aatmanirbhar Bharat, and Make in India. Whether designing leadership accelerators, facilitating multi-stakeholder dialogues, or launching community-based business transformation models, Dr. Dhingra consistently delivers outcomes that are scalable, sustainable, and systemically impactful.

Megha Jindal

Megha Jindal

Director, Associate Professor, Senior Policy Fellow
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I am a ‘Marketing-turned-Image Management & Soft Skills Trainer. I always wanted to make a difference through my work and this profession gave me that chance. During my education days, it was disheartening to see well deserving friends and candidates being rejected due to lack of presentation or communication skills. Our education system makes us job ready but unfortunately, not market ready. With my programs and workshops, I am determined to bridge that gap by making students ready to face the world out there with confidence and conviction.

Rishi Jain Rajendra Kumar Jain

Rishi Jain Rajendra Kumar Jain

Director, Associate Professor, Senior Policy Fellow
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Rishi Jain is the Co-founder & CEO of Digital Scholar, one of India’s top digital marketing institutes known for its agency-style training and AI-integrated curriculum. With deep expertise in performance marketing, automation, and education, Rishi has helped train over 100,000+ students and professionals globally. Starting his journey as a software engineer at Infosys, he transitioned into digital marketing with a passion for teaching and real-world impact. A mentor, curriculum designer, and speaker, Rishi has driven over ₹300 crore+ in ad campaigns, worked with leading brands, and continues to shape the future of digital education through practical, industry-first learning models.

Sorav Jain Rajendar Kumar

Sorav Jain Rajendar Kumar

Director, Associate Professor, Senior Policy Fellow
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Sorav Jain is one of India’s leading digital marketing experts, entrepreneurs, and authors, with over 15 years of experience in the industry. He is the Founder of echoVME, a leading digital marketing agency, and Digital Scholar, India’s first agency-style digital marketing institute that has trained over 100,000+ students across the globe.

Recognized by Global Youth Marketing Forum as one of the Top 25 Social Media Professionals of India, Sorav has worked with over 300+ national and international brands, including Bosch India, Ramco Systems, and Amrutanjan.

A published author of multiple books on digital marketing, a TEDx speaker, and a sought-after trainer, Sorav continues to inspire the next generation of marketers through his workshops, YouTube channel, and global speaking engagements.

Ridhi Rajesh Raman

Ridhi Rajesh Raman

Director, Associate Professor, Senior Policy Fellow
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With a deep passion for digital marketing and over five years of hands-on experience, I specialize in crafting data-driven strategies that blend creativity with commercial impact. I hold an MSc in Digital Marketing and a Bachelor's degree in Economics—both from the UK—which gives me a unique balance of analytical thinking and marketing insight.

My core strengths lie in brand strategy, campaign planning, and digital execution, with a keen interest in helping businesses grow through innovative, customer-centric marketing. I thrive on building meaningful connections and am known for my strengths in public speaking, networking, and leading dynamic client conversations.

Whether it's elevating a brand or launching a multi-platform campaign, I bring a strategic mindset, a collaborative spirit, and a commitment to measurable results.

Tanishaa Bhansali

Tanishaa Bhansali

Director, Associate Professor, Senior Policy Fellow
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Tanishaa Bhansali is a leading Instagram Coach and digital entrepreneur with over 297,000 followers and 2,500+ students across 10+ batches of her signature program, Milliongram. After leaving her job at 19 and building her page from scratch, she scaled her brand to a 7-figure business using organic Instagram strategies, storytelling, and AI-powered content tools. Today, she empowers freelancers, creators, and business owners to grow their audience, go viral, and convert content into income. Tanishaa also leads viral masterclasses, curates digital product suites, and mentors creators to become confident, consistent, and cash-generating on social media.