The course teaches students comprehensive and specialised subjects in entrepreneurial leadership and management for various business situations; it develops skills in critical thinking and strategic planning for changing and fast-paced environments, including financial and operational analysis; and it develops competences in leadership, including autonomous decision-making, and communication with employees, stakeholders, and other members of a business. These generalized MBA insights are firmly rooted in a curriculum focused on innovation, social entrepreneurship,
finance, and technology.
This module will approach leadership by identifying practices that researchers and practitioners have shown to be the most effective. Through these processes, students will gain a broad range of skills. This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competencies, focusing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance. The module provides students with concepts to
support them across their careers as they continue to develop effective
delegation, management strategy, and engagement with people inside of
an organisation.
Specific topics covered include managing a diverse workforce; self-
leadership; perception pitfalls; decision making; conflict resolution;
emotional intelligence; improving performance; team structure.
In this module students will deepen and extend their ability to create and
maintain high-quality relationships with people who come from a wide
range of backgrounds and possess different points of view in order to
create and execute processes that produce successful outcomes and
results.
This module teaches business managers and leaders to reflect critically on
concepts from the behavioural sciences that can be applied to a fast
changing business environment to improve their abilities to lead and
manage in organisations.
Behavioural frameworks for individuals, teams, and organisations are
evaluated critically and discussed in the context of real-world cases.
tutorial groups provide practice in problem-based teamwork,
communicating in specialist and non-specialist registers, and in applying
the frameworks in practice.
In this module students will deepen and cultivate their capacity to reflect
continually on their learning and growth; they will examine the ways in
which one’s behaviours and decision-making impact others, with a goal of
leading with integrity.
This module is designed to deepen and extend students' conceptual and
practical understanding of leadership in organisations, extending beyond
the application of knowledge in practical judgements that achieve
business outcomes, to embrace wider social and ethical considerations.
The module is experiential and multidisciplinary, requiring participants to
reflect on the social and ethical responsibilities of leaders in relation to
their own experiences. It is designed to help students discover insights
about themselves as leaders, fostering the development of a self-
awareness, including strengths and opportunities for personal growth.
In addition, the module provides a context for enhancing the skills and
competencies that enable a student to become an effective leader in
today's highly dynamic, diverse and adaptive organisation.
In general terms, financial accounting is the measurement of economic
activity for decision-making. Financial statements are a key product of
this measurement process and an important component of firms’ financial
reporting activities.
The objective of this module is to help students become intelligent readers
of the financial reports of most publicly traded companies. Students will
learn the development, analysis, and use of these reports by focusing on
what these reports contain, what assumptions and concepts accountants
use to prepare them, and why they use those assumptions and concepts. A
solid understanding of the fundamentals covered in this module should
enable students to do well in more advanced finance and accounting
courses and to interview intelligently for jobs in finance, consulting, and
general management.
The module begins with the basic concepts of accounting. Students will
analyse the main financial statements: balance sheet, income statement,
statement of cash flows, and statement of stockholders’ equity. Particular
attention is paid to how these four statements relate to each other and
how they provide information about the operating performance and
financial health of a company. The module also covers specific items from
the financial statements and applies tools of analysis whenever possible.
Managers require a broad array of negotiating skills to implement business solutions – this requires advanced knowledge of negotiation models, the competence to select the right strategy, and the tactical skills to achieve desired outcomes through negotiation In addition to studying key negotiation theories, the module develops skills in negotiation, providing students with the opportunity to test and improve their abilities through discussions that model negotiation scenarios, through the use of case studies, and through reflection and feedback. Students will review and test various approaches to negotiated conflict
resolution (at small personal scales and large organisational scales). The
module builds competencies in developing an effective professional and
personal style of negotiation.
The role of marketing management in organisations is to identify and
measure the needs and wants of consumers, to determine which targets
the business can serve, to decide on the appropriate offerings to serve
these markets, and to determine the optimal methods of pricing,
promoting, and distributing the firm’s offerings. Successful organisations
are those that integrate the objectives and resources of the organisation
with the needs and opportunities of the marketplace. The goal of this
module is to facilitate student achievement of these goals regardless of
career path.
This module addresses how to design and implement the best
combination of marketing efforts to carry out a firm's strategy in its target
markets. Specifically, this module helps to develop the student's
understanding of how the firm can benefit by creating and delivering
value to its customers, and stakeholders, and develop skills in applying
the analytical concepts and tools of marketing to such decisions as
segmentation and targeting, branding, pricing, distribution, and
promotion.
This module explores the key concepts of marketing and how they fit into
the larger context of management strategy and operational decisions. It
presents both the practical 'how' and the fundamental 'why' of marketing
activities in the light of contributions from behavioural science,
economics, and statistics. The module provides managers and business
leaders with the understanding needed to manage and lead those who
implement the marketing activities; the module provides concepts and
processes for business leaders that seek to continue developing through
future experiences or coursework in marketing.
The module then focuses on managing processes. Theoretically, it models
business functions as a network of actions that convert inputs into
outputs. Process design is considered, including the volume and variety of
system inputs and outputs - especially with respect to goods and services.
Different inventory management and logistic systems are explored.
Finally, forecasting and process optimisation are explored, strengthening
managers ability to operate with finite resources.
This module enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as well as the creation and delivery of services. Throughout the module, students will receive a comprehensive overview of technology utilisation to drive a competitive
advantage for company operations. Students explore various technology
solutions for business process automation, including value proposition
analysis across organisation functions.
Specific topics addressed include process analysis; cross-functional and
cross-firm integration; product development; information technology;
and technology and operations strategy.
Additionally, students will analyse how technology can be leveraged to
improve product development during the four lifecycle phases. The
module provides a detailed overview of the impact of technology on
various operating models such as manufacturing, supply chain
management, customer-facing, product development, and support
functions.
This module examines how leaders can most effectively use the resources
of their team members to achieve business outcomes. The module
develops managerial and leadership competences, focussing on how key
improvements in the general strategy and techniques of managing people
can produce outcomes more significant than isolated improvements to
employee performance.
The module provides students with concepts to support them across their
careers as they continue to develop effective delegation, management
strategy, and engagement with people inside of an organisation.
In this module, students will develop specialised and multidisciplinary
capacities to generate creative solutions and alternatives to existing
business issues by refining their ability to lead processes that stimulate
and manage creativity in a business.
Students will reflect critically on templates and methods for designing,
implementing, and assessing processes that introduce creativity to real
work situations. The module will engage with both the theoretical
frameworks and practical methods or tools for cultivating practices of
creativity in response to real business challenges.
Ultimately, the module cultivates skills for autonomous managers to lead
creative projects, people, and ventures, and to oversee the processes that
keep them on track.
The role of marketing management in organisations is to identify and
measure the needs and wants of consumers, to determine which targets
the business can serve, to decide on the appropriate offerings to serve
these markets, and to determine the optimal methods of pricing,
promoting, and distributing the firm’s offerings. Successful organisations
are those that integrate the objectives and resources of the organisation
with the needs and opportunities of the marketplace. The goal of this
module is to facilitate student achievement of these goals regardless of
career path.
Throughout the module, students will study various tools for generating
marketing insights from data in such areas as segmentation, targeting and
positioning, satisfaction management, customer lifetime analysis,
customer choice, product and price decisions using conjoint analysis, and
text analysis, and search analytics.
The focus of this module is to introduce concepts, skills, and strategies for
performing competitively in the business market where organisations
rather than households are the customers.
This module provides a managerial introduction to the strategic and
tactical aspects of business marketing decisions and marketing channel
strategy. Students examine the strategic concepts and tools that guide
market selection, successful differentiation in business markets, and
supply chain management. Students will examine how product and
service decisions are designed to deliver the B2B value proposition, how
pricing captures customer value, how value is communicated to and
among customers, and how marketing channels are used to make this
value accessible to target customers. Additionally, students will compare
and contrast how the strategic and tactical processes of developing and
managing value-generating relationships differ between B2B and B2C
markets. Moreover, students will also gain an understanding of how to
manage channel power, conflict, and relationships.
This module examines specific issues involved in building and managing
global brands in such a way that they contribute to shareholder value. A
global brand uses the same name and logo and has awareness, availability,
and acceptance in multiple regions of the world. It shares the same
strategic principles, values, positioning, and marketing throughout the
world. Although the marketing mix can vary, it is managed in an
internationally coordinated manner.
Throughout this module, students will develop skills related to building
strong global brands; developing marketing mix strategies that are an
effective combination of global standardisation, local adaptation, and
worldwide learning; and managing global brands.
The Digital Action Programme for Business Administration provides a capstone course in which students deepen and apply their learning through a 'Digital Action Programme' (DAP). In the DAP, students are grouped into cohorts (typically five students) and must work both individually and together on a specific, real, contemporary business consultancy problem related to their specialisation (Data Analytics; Marketing; Finance; International Business; DEI), normally proposed by a cooperating organisation (corporation or non-profit), which results in a comprehensive solution proposal. This provides students with a real-world business consultancy
engagement, and the opportunity to produce, both individually and as a team, a substantial piece of relevant, scholarly, and actionable research, to
be presented directly to stakeholders in the cooperating organisation.
Over the course of the DAP, students fulfil the learning objectives: each
student demonstrates their comprehensive knowledge and understanding
of key business processes; each student uses multidisciplinary approaches
to perform critical analyses of real business issues in situations of
uncertainty and incomplete information in order to develop an actionable
solution; each student practises teamwork, exercises their leadership
skills, and reflects on their own performance and the performance of their
cohort; and each student communicates to members of their cohort, the
cooperating organisation, and faculty members from Woolf. Students are
required to demonstrate autonomy, individual scholarly acumen, self-
reflection in their engagement with peers, role adaptability within their
cohort, and teamwork while engaged in the DAP. The goal of the DAP is
(1) to fulfil the learning objectives and (2) to produce a project portfolio
related to the area of specialisation containing an analysis of the business
problem and the proposed solution.