Babita Kachroo

Assistant Professor at Usha Pravin Gandhi College of Management.



Successfully completed Post Graduate Diploma in Data Science from Sankhya Analytics Research Pvt. Ltd.



PROJECT: MARKETING ANALYTICS (FMCG COMPANY).



Objective: To develop scientific method of communication for the next planned campaign for a leading FMCG company of India which manufactures and sells a host of products.



Performed: Data Management, Feature Engineering, Exploratory Data Analysis, Data Visualization, Predictive modeling, Machine learning Algorithms and Text mining using R and Python to determine the effective communication channel for the next campaign.